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“THE FUTURE OF OUTDOOR GRILLING FOR GENERATION Z”
Char-Broil needs a better understanding of what generation Z believes or anticipates they will want in outdoor cooking products in the future. Char-Broil expects the SCAD team to deliver design criteria built from good data driven insights to best understand Gen Z’s needs in the future and concept sketches with high-level fidelity for use in their research and development roadmap. These insights and sketches are the primary deliverables for the team to present to the executive level member of Char-Broil.
Char-Broil Collaboration - MY ROLE:
Ideation and sketching, 3D Modeling and Rendering, Research, Process Book and Graphic Design.
THE IDEATION
The first rounds of ideation explored many futuristic and innovative grill forms as well as unconventional ones. 12 concepts were selected and refined during a mid-point review with the client. We explored concepts such as modularity, multipurpose, space-efficient, portable, and others. Char-Broil encouraged us to deliver as many explorations as possible.
We considered future materials, unconventional form exploration and innovative fuel solutions.
Form & Material Exploration
REFINED IDEATION
Alit is a concept inspired by modernity, aesthetics, space-efficiency and multipurpose products.
